Design Project 1 | Composite Character Profiles

Composite Character Profiles

John

• 18 years old
• Could be male/female
• Likes outdoor low-intensity activities like gardening.
• He cares about health and likes fresh food, although he won’t go as far as having a full organic/vegetarian diet.
• Has to school.
• Have a fixed schedule and don’t have a lot of extra time.
• Lives in parent’s house, have enough space for growing food.

Ryan

• 30 years old
• Could be male/female
• Have a regular but low-level job
• Cares about money and cost-benefit analysis
• Don’t have much time
• Cares about health and likes fresh food, although won’t go as far as having a full organic/vegetarian diet.
• Have an interest in farming as a hobby but is not willing to spend time and energy on it
• Lives in a cramped house and don’t have much free space.

Robert

• 30-40 years old
• Could be male/female
• Has regular job
• Cares about money and success
• Don’t have much free time
• Have a lot of hobbies in sports and travel
• Have no interest in farming
• Cares about health but is willing to buy fresh produce from local markets at higher prices

Hannah

• Age 40-50
• Could be male/female
• Would compare all deals before making a purchase.
• Would get the best product for the price
• Cares a lot about the cost of living
• Would like to plant their own food if there is more reward for the time used.
• Would like to plant their own food if it is cheaper than buying from the market.
• Would like to plant their own food if it is more convenient than shopping.