tourist 1 :
Age: Both in their late 20s
Background: a young couple from Sudan, are visiting Stanford to see their friends who are studying on campus. They are excited to explore the university and its surroundings.
Purpose: Visiting friends and explore Stanford's campus.
Transportation: Initially rented a car for transportation, but switched to walking due to limited parking availability. They see buses as a potentially convenient option for exploring the campus during their stay.
Thoughts on Bus: While they haven't used the buses yet because they didn’t know about enough about it, they consider them as a practical option for getting around campus. They appreciate the flexibility of walking, but they may use buses for covering longer distances if needed.
tourist 2 : Age: Mid-40s Background: a family from Texas, is visiting Stanford with their son for a college tour. They are exploring the campus to help their son make a decision about his future education. Purpose: College tour and exploring potential educational opportunities for their son. Transportation: Found the free campus shuttles helpful in navigating the vast campus during their college tour. They have been using the shuttle service to explore different areas of the campus with ease. Thoughts on Bus: While the shuttle service served its purpose and facilitated their college tour, he and his family didn't find it exceptionally remarkable or or special . It was a standard mode of transportation that adequately met their needs, but it didn't leave a lasting impression or provide any particular pleasures or comfort during their visit. Nonetheless, they sincerely appreciate the convenience the campus shuttles offered, allowing them to focus more on exploring the university and its various facilities without having to worry about transportation logistics.
tourist 3 : Age: Early 30s Background: a traveler from Germany, had always wanted to visit Stanford due to its academic prestige and captivating campus. Purpose: Fulfilling a dream and experiencing the academic atmosphere of Stanford. Transportation: Opted to rent a bicycle near the campus entrance to explore the surroundings at his own leisurely pace. He enjoys the freedom of stopping to admire the campus scenery whenever he wishes. Thoughts on Bus: Although he noticed the availability of buses, he prefers biking as it offers him the freedom to explore at his own pace. However, he acknowledges that buses are an excellent option for those who may need to cover longer distances or prefer a more relaxed way of getting around.
tourist 4 :
Age: Late 30s
Background: a visitor from Morocco, is on a short vacation and he want to explore Stanford University. He wants to make the most of his time on campus and discover its unique attractions.
Purpose: Enjoying a short vacation and experiencing Stanford's charm.
Transportation: he has been using a rented electric scooter to get around the campus efficiently, finding it fun and convenient for exploring Stanford.
Thoughts on Bus Stops: he expressed his dissatisfaction with the bus stops at Stanford. He found them to be hard to see, with no clear signs or maps indicating their locations. The lack of shade and seating at the stops made waiting uncomfortable, especially in the hot sun. As a tourist unfamiliar with the campus layout, he had difficulty finding the right bus stops for easy navigation. Moreover, the absence of real-time bus information added to his frustration as he had no idea when the next bus would arrive. he strongly believes that implementing better signs, amenities, and providing digital display or an app to track , clarify and answer etc .. would significantly enhance the visitor experience, making the buses more user-friendly and appealing for tourists like him.
Tourist 1 - Traveling Tessa
Basic information
- Chinese
- Old lady
- Comes from Shanghai, China.
Enjoys traveling and has the background that allows her to travel: been to Stanford 10 years ago
- Used car as it was more efficient for personal needs
- Personal transport > Public transport
- Cares for personal benefits
Tourist 2 - Insider Ian
Basic information
- Asian
- Around 18 years old
- Admitted student at Stanford
Was here to visit the school before entering first year
- Used car to get to university
- Has not noticed the buses, but would take bus
- Public transport > personal
- Only does so for efficiency
Tourist 3 - Curious Carmen
Basic information
- Singaporean
- Around 18-19
Wanted to take a good look at the university
- Used car to get to university
- Has not noticed the buses, but would take bus
- It makes traveling around easier, and is better for tourists to view the whole campus
-Mason
- Stanford student
- uses his car
- walks around campus
- does not know about route of buses
-Sruthi
- lives on campus
- undergrad
- only used bus first week, not too frequent
- prefers to walk
-Anna
- lives on campus
- does not know where bus stops are
- open to use the bus
- Alex
- Demographic
- Mid-aged business man working at the northern bay area
- An american of Indian origin
- Features
- He loves to travel with his wife and children
- Because cars let him travel to any places at any time, he often uses cars when traveling
- He checks the tourists places in detail but does not do much in how he should go around the destination
- As he is normally busy, he wants to visit many places at one time and plan a tight scheduled trip. He, therefore, cares about the time most.
- Peter
- Demographic
- The elderly male alumni, living at Colorado
- A white american
- Features
- When his grandchildren visit him once in several months, he takes them on a trip
- Tends to use cars for trips and stay for a short period of time in the destination
- He wants to spend time seeing the place but less time on going there as he is old and do not want spend much time outside, which is very tiring for him