Who Did You Interview?
Demographics That Might Provide Helpful Context for Their Responses
- Teen
- From Philadelphia (born in Bay Area)
- Upper middle class
Key Findings from the Interview
- Clothes shopping → thinks its better to thrift rather than those brands
- In person → can see clothes better,
- Browses a lot but buys a few articles a month
- Thinks a lot about sustainability → thrifts a lot
- Tries not to buy from cheap brands
- Thinks that for other people money is the main issue so will often opt for cheaper clothes irregardless of sustainability
- Has seen lots of YT videos and news about fashion waste
- Is definitely aware of sustainability's place in fashion