Demographics That Might Provide Helpful Context for Their Responses
Age: 22
Job status: College Student
Where he is from: Rural Michigan
Key Findings from the Interview
Looks for mementos that he can use all the time: ex hat from concert
Only buys clothes when has been thinking about it for a long time and the opportunity presents itself to him: ex thinking about corduroy pants for a while and sees a pair at the thrift
Shopping habits come from dad who won’t buy something just to buy something