Demographics That Might Provide Helpful Context for Their Responses
Age group 50 - 55
Class A
Male
Tourist (Brazilian) - São Paulo
Key Findings from the Interview
Normally brings the bag to the beach
Using the trash from the people that sells things at the beach also appeared as a relevant destination to the trash
Pointed the cultural and educational aspect as the main point. Gave the example of when he moved from Salvador to São Paulo. In São Paulo people were much more aware about the problem and were already used to bring a trash bag to the beach, that was a shock for him.
His father never taught him about giving the right destination to the trash generated at the beach. That awareness were built while a late adult. There aren’t any governmental campaigns as well.
Infrastructure (at certain beaches) comes in second