Friend

Who Did You Interview?

• Friend

Demographics That Might Provide Helpful Context for Their Responses

• Born and raised in Kazakhstan, but studies in Moscow
• A future SMM professional
• 20 years old

Key Findings from the Interview

• Does not really see the difference between having an “eco-friendly” label on a product or not. A lot of items use this statement falsely
• Finds it hard to believe that it is possible to create a product without using up natural resources