Who Did You Interview?
Demographics That Might Provide Helpful Context for Their Responses
- Female / Mid-30s approaching / former teacher turned education development executive
- Eastcoast born and raised and educated and forever…
- College Educated (B.A. + M.A.)
Key Findings from the Interview
- Admits to wasting too much and being frustrated by it
- Uses fridge to keep things fresh longer (including bread and other things not typically found in fridge)
- Relies heavily on food delivery; grocery delivery; and other online services