Design Project 1 | Composite Character Profiles

Composite Character Profiles

Highschool Hallie

• Under 18
• Interested in sustainability
• Tends to be vegetarian or meat conscious
• Typically female
• Doesn’t have much money or time

Busy Bea

• Undergrad or grad student busy with school work
• Focus on quick simple foods
• Needs substance but doesn’t focus on health of it
• Doesn't have the money or time to buy fresh foods much

Prepared Peggy

• Knows their stuff / knows how to cook
• Older
• Has house and/or family
• Works a comfortable job
• Has the time/money to focus on fresh foods

Fitness Freddie

• Typically male
• Knows food information to keep body healthy
• High protein and fresh food focus
• Willing to spend money for better quality/healthy food