Demographics That Might Provide Helpful Context for Their Responses
Student
Male
Not someone particularly interested in fashion
Key Findings from the Interview
Shops online maybe once every other month, mostly for products he needs in the dorm (i.e., computer monitor setup, decor). These purchases typically range from 5-7 items, which he thinks about before hand to determine if he really needs/what product he actually wants.
Sam does not buy clothes a lot because he already “has clothes.” He estimates that he hasn’t bought clothes for himself in over a year. He sometimes gets pieces gifted from his girlfriend.
If he does shop for clothes, he does it in person. He mostly thrifts, and decides on pieces based on how they look/somewhat how they fit. He will also buy from Zara, but rarely, and only if he really needs it.