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Sustainability-Minded Sam

Demographics

  • Age: 36
  • Gender: Male
  • Role/Status at Stanford: Faculty
  • Country of Origin: Australia

Key Findings from the Interview

  • Sam is moderately concerned about environmental sustainability (rated 6 out of 10).
  • He incorporates sustainable practices such as conserving energy and water in his daily life.
  • Sam is motivated by his concern for the environment and believes that technology can help raise awareness and promote behavior change.
  • He stays informed about sustainability-related topics and initiatives through news websites and blogs.
  • Sam sees the potential of a device like "SustainConnect" in tracking his environmental impact and fostering a sense of competition and collaboration among users.