Demographics
- Age: 36
- Gender: Male
- Role/Status at Stanford: Faculty
- Country of Origin: Australia
Key Findings from the Interview
- Sam is moderately concerned about environmental sustainability (rated 6 out of 10).
- He incorporates sustainable practices such as conserving energy and water in his daily life.
- Sam is motivated by his concern for the environment and believes that technology can help raise awareness and promote behavior change.
- He stays informed about sustainability-related topics and initiatives through news websites and blogs.
- Sam sees the potential of a device like "SustainConnect" in tracking his environmental impact and fostering a sense of competition and collaboration among users.