Who Did You Interview?
- Barbara (Mother)
Demographics That Might Provide Helpful Context for Their Responses
- Female / Early 70s baby boomer
- Tri-state area east coaster
- College educated
Key Findings from the Interview
- Thinks a lot about recycling and reuse (not just food, but plastic/paper bags)
- Thinks a lot about leftovers and how to maximize groceries and meal prep
- Pro-actively freezes all kinds of foods and aware that humidity in fridge can harm produce if too crowded so monitors volume of produce in fridge