Link to Student
Journal Entry For
Post-it Brainstorming
Top 3!
1) Satisfaction Wheel (Gamestorming)
- Near the cashier counter, there will be a wheel that customers can spin. On the wheel are motivational quotes similar to the ones inside Fortune Cookies. However, the twist is that for Starbucks members, there are scanned rewards corresponding to each motivational message. If one message may be: “You will win all your friends today!”, Starbucks will reward them some free stickers that the customer may give away to friends and family that notes, “We are more than friends [with a customizable message at the bottom of each sticker - in order to make it more personal for each sticker receiver]”. This incentive will attract more new customers of Starbucks to join their rewards program.
What’s in it for Starbucks then?
- Marketing & Brand Loyalty: This is a unique opportunity to market their rewards program that is like no other. Instead of always rewarding drinks/food, the “luck charm” of this fun activity for customers will not only make people smile and feel fulfilled from buying from Starbucks, they will become loyal customers because these motivational quotes change daily, and by each person (meaning that it will be erased after use). The goal of this design idea is to make each customer feel that buying from Starbucks also is a customizable and fitting occasion because the customer might only be making themselves happy, but they are also sharing the fulfillment with others. This also increases interactive connection with each barista, and everyone’s natural reactions will eventually create brand loyalty too.
2) App to track individual intake from Starbucks
- From the collected data of youth and adult consumers of Starbucks, the majority wanted to see changes made on their menu and more variety of healthier food options/less sweet or healthy beverages. Therefore, making customers aware of their intake at Starbucks, in terms of calories, sugar level, and dietary needs, all on an intuitive yet interconnected app will be beneficial for every customer. From people working in offices to active athletes, everyone will be able to enjoy their food and know that they are staying consistently healthy and having balanced yet nutrition-filled meals throughout each day. It also has a notification function in which would recommend general yet concise/helpful dietary suggestions and food choices/combinations to have at Starbucks, based on personally-suggested information and customer feedback.
What’s in it for Starbucks then?
- Marketing: Wholesome brand deals/advertisements with different dietary/fitness-related organizations, and generate revenue based off of people interest, on the app.
3) Healthy Meal Plan for schools and workplaces
- Most people pay for convenience at Starbucks. They want efficiency, healthy quality, and food variety. Starbucks may offer a periodic meal plan for students, educators, and working people alike. By providing this service, Starbucks is expanding their food choices (adding healthy, less-sweet options that would suit trends and different age-group tastebuds). Customers can cancel anytime, and the cost of subscription is less than most restaurants’ à la carte.
What’s in it for Starbucks then?
- Definite Brand Loyalty & Healthy Catering opportunity: Although Starbucks is known for their coffee, their meal quality and options can be more healthy and extensive. This is unanimous (from a majority of feedback from interviews and form). Starbucks will have a larger customer base, and attract people who don’t drink coffee or once had second-doubts about Starbucks, to start to enjoy their quality food options and variety.