Design Project 1 | Preparing for Elevator Pitch

Use this page to collect your initial thoughts about issues to be addressed in your Elevator Pitch. Plesae jot down a few ideas in each of the follow sections.

Adoptability

• What are the considerations that will affect peoples’ decisions about whether to adopt and use your design idea.
• Pricing, alternative products, style, perceived durability
• Are there potential barriers that will slow down adoption, or that you’ll need to overcome.
• Marketing and exposure of the product, not positively received style wise
• What aspects of the existing situation will need to change?

Pricing Model

• What’s the pricing model for your idea?
• Premium pricing for products with “new features” (combining jeans)
• Discount pricing for products that have been “reduced” (jorts)
• Is there an upfront cost? Or a subscription cost?
• No
• Are there any rebates or other financial incentives that will help lower the cost and reward the behavior?

Sustainability Impact

• How does your design idea improve sustainability?
• If successful, will displace purchases of virgin clothing products
• How big is the problem now? What’s the baseline that you’ll compare your idea to?
• This is a good question. Need to research
• What delta will this make? How can you quantify or measure the impact of your design idea? And how big a difference could your design idea make?

Competitive Advantage

• What else is available to your users now? What options do they have?
• Vintage markets, thrift stores, trendy products
• Are there other products or services that promise similar results?
• Redone womens clothing
• How do you compare to them?
• Similar concept but for men and lower price point

Use of Design Thinking / Human-Centeredness

• How does this design idea address the essential need identified in your POV statement?
• The design idea is novel for men as far as I know
• How did your design idea evolve based on the steps in the design thinking process? (Observing > Interviewing > Defining a POV > Ideating > Prototyping > Testing > Interating)

What’s the Roadmap?

• Is there an path of future development that could evolve from and extend your design idea?
• Yes, with more r&d / technical know how
• How could your design idea grow?
• In addition to selling upcycled and recycled clothing, creating an entire clothing brand from organic fabric and making the clothing line climate positive / carbon negative