Who Did You Interview?
- cousin
Demographics That Might Provide Helpful Context for Their Responses
- 37
- woman
- india ( village )
Key Findings from the Interview
- Q1-When you think about sustainability what issue do you care about the most ?
A- do not really think about it
Q2- How often do you order online or shop retail?
A- 10 parcels a week
Q3- What do you do with the packaging material ? Do you make an effort to recycle it ?
A- Try to re-use some paper bags or cardboard but 70% goes to waste
Q4-If there was an option for biodegradable packaging for 1$ or less would you pay ?
A- No I would not , I would be expecting it for the same price or for free
Q5- Do you have waste segregation in your area ?
A- No and I do not make any efforts at home as well as I am not really sure on how the system works I haven't given this issue any thought
KEY FINDINGS
- Does not want to make any hard changes or efforts to be environmentally conscious
- Does not care about sustainability as she is unaware of the concept and the impact of it