Point of View Statements
Always-Shopping Annie
Chronic online shoppers need tools to help them make informed choices about the price/material/impact of products because they have a desire to reduce their consumption but do not have the time, resources, or capacity to do it on their own.
Need: not just limit to “tools” . . . maybe “a way”
Niche Nick
Trendy shoppers need to find in-style products that also meet sustainable/ethical standards because they are motivated by the social capital that comes with shopping mindfully and locally.
Need: something that is missing (”find,” “identify,” “generate,” etc.). . . approach as broadly as possible
How: education tool, physical new product, sorting/tracking technology
Careful Connie
Careful/mindful shoppers need decision making tools that synthesize the impacts of price, materials, packaging, location, business practices, etc. because they already have fairly sustainable shopping practices, but lack a framework to elevate their considerations to a higher level that embodies their values.
Always-Shopping Annie
Frequent online shoppers need easier/lower impact ways to return items because even if they buy a lot of products/spend a lot of money online, they often struggle to return or recycle their unused products due to the inconvience of the process.
Need: easier way to return, reduce overconsumption in the first place, maybe generalize to “reduce the amount of unreturned items laying around”
Selected Point of View Statement
Chronic online shoppers need tools to help them make informed choices about the price/material/impact of products because they have a desire to reduce their consumption but do not have the time, resources, or capacity to do it on their own.