Interview 2

Who Did You Interview?

• Close friend

Demographics That Might Provide Helpful Context for Their Responses

• For example
• Female
• 26 years old
• Swedish, urban area

Key Findings from the Interview

• When it comes to sustainability:
• My friend enjoys fashion and has a passion for clothes. Therefore she tries to be sustainable in her purchasing patterns, to buy clothes second-hand, or high-quality garments, and stay away from fast fashion. It is through fashion that she is the most concerned regarding sustainability.
• She wishes to be able to be more sustainable in other areas and increase her knowledge. Currently, she tries to recycle (very Swedish) and use public transport rather than having a car in the city.
• Any reservations / concerns about sustainability?
• She thinks that living in a city without a car, it is hard to recycle everything since there are no accessible recycle stations nearby. She is concerned about how the future will look for her own future children.