Competitive Analysis

Tags
Sharing
Deadline
August 6, 2023
Done?
Person
M
Maanya Govil
A
Adeesh A Rathod
Time Spent
2

Unique Features of GardenTown:

Dedicated Regular Staff

Teaching in workshops, managing scheduling/activities, training volunteers in garden

Unique community-centric activities

Workshops for all ages for practical yet fun life skills

Novelty activities, such as beekeeping, worm farms, berry picking, composting etc

Community wide events (farmer’s market, thrifting sessions, donation drives etc)

Community Outreach/Support

Widespread community input (volunteering)

Regular marketing for awareness about events

How is your concept better than others?

Community gardens today are dying and losing engagement because they only focus on one type of people, avid gardeners. Our garden ensures that everyone is able to find something to do no matter if you regularly garden or not. Another aspect that is different is our focus on family and community rather than just the plants themself. We have dedicated staff, specialized activities, and sustainable behaviors to make that difference.

How might it replace existing solutions or disrupt current behaviors/preferences?

People are now going to want to enjoy a garden with various activities. We want to lead by example to other gardens on how to integrate our community properly. This is more of a center to bring people together rather than to only grow plants which is a feature that I hope other gardens will have in the future.