in class pitch:
storyline:
Team → Grab → Competitive Advantage → Problem → Ask → Solution → Model → Opportunity → Promise
MY REAL DRAFT:
What i think i will actually include
GRAB → PROBLEM → SOLUTION → either OPPORTUNITY or MODEL or neither → PROMISE → ASK
dont need
team, competitive advantage
Adoptability
Navigators currently are generally pretty well liked products. while people have opinions between apple maps, google maps, and waze, those opinions are generally based on just simple experiences and not on universally better performance.
Any new navigator will need to perform at least as well as these navigators on all expected tasks. this includes things like the detail of the map, the quality of the route recommendations, and other features such as information about destinations and different types of navigation (walk, bike, public transit, etc)
If a new navigator does not do this, it will not be adopted. thats why my prototype demonstrates that the new navigator will include this stuff (obviously I can’t implement google maps, but the prototype demonstrates the idea)
Pricing Model
Theoretically, the app will be free, or else no one will ever use it. Two possible business models include:
selling data. by creating a map of parking spaces (which doesn’t really currently exist), and integrating that with existing digital maps, the app could generate value that other companies would want to purchase
advertisements. shops, restaurants, etc could pay to be recommended in search results from within the app
Sustainability Impact
This product’s impacts on sustainability are multifaceted. Adoption of the app by a single user will decrease that users total time spent in the car, by allowing them to drive directly to a parking spot instead of circling looking for parking.
Adoption by some statistically significant proportion of the population will eventually decrease traffic by removing random circling and people blocking traffic to unload pedestrians. This will have the double effects of reducing total vehicle hours and improving the pedestrian experience around busy areas.
From a sustainability perspective, each of this factors will improve environmental sustainability, both by encouraging people to walk more to places with improved pedestrian experiences, and by reducing total emissions due to reduced vehicle hours. It will also improve economic sustainability, by saving time and improving all kinds of experiences in shopping districts.
Competitive Advantage
There isn’t really a competitive advantage this app has. Due to the difficulty of compiling a map/dataset of all parking spaces, it would make sense to start in a specific place. The map could first launch in palo alto, and a partnership with the city government or with entities that run shopping centers (T and C, stanford shopping center) would constitute a competitive advantage.
Use of Design Thinking / Human-Centeredness
- How does this design idea address the essential need identified in your POV statement?
- How did your design idea evolve based on the steps in the design thinking process? (Observing > Interviewing > Defining a POV > Ideating > Prototyping > Testing > Interating)
After the my initial ideating following the observing process, the idea for the product was specific to town and country and was not a navigator. After creating POVs, CCPs, interviewing and defining, it because clear that one of the priorities as I moved forward ideating was to make the product adoptable. That’s why I moved more towards creating an extension of google maps or a navigator with the same functionality, so it wouldn’t be annoying to use on top of other stuff and could be more seamlessly integrated into users routines. Testing the initial prototype and the newer prototype confirmed this.
What’s the Roadmap?
The future roadmap for this product pretty much entirely would involve development of the application, and procuring a dataset of parking spaces. Each of these tasks would be a COLOSSAL undertaking.