Question:
Form: Do you think that different areas increase an overview?
Functions. What do you think about the functions: face, rotation, colour - which of them create (most) awareness?
1) First person
the smiley are funny
i like the rotation
recommendations: 360 degree advertisement
2) Second person
separation of advertisment is good
rotation is strange, do not like to be followed
Carl the column is not a good name
3) Third person
good type of information restructuring
the humour attracts people
weird: following
“Carl would make my day”
4) Fourth person
-it would catch my attention
-information should be in bullet points, the same format to create even more awareness
-colours are good
-Carl should not follow me
5) Fifth person
different categories are good
-do a Stanford tree
-colours are nice, take also some more red (or only one colour)
6) Sixth person
-do a Stanford tree
-combine it with emojis
-rotation is fine
Iterations and testing learnings:
faces are important and good
no rotation
colors are good
new prototype as a tree
Test of iterated prototype:
-great, i like the tree
-its very stanford specific now
-its good that the rotation is away
-for me, Carl was good as a name, but i dont think its too important
-the face of the tree should be more friendly
-i like it
-well done
First prototype: Carl the column, with rotation
Other impression:
Iteration after testing:
Connor the column (new name)
No rotation (the stick in the column is just out of logistical reasons)
/w=3840,quality=90,fit=scale-down)
Plus: New, additional prototype: Timmie the tree
MVP
-colourful: people pay attention
-emojis: people pay attention
-information is structured: overivew given
→grap attention
MVP+:
Human-like advertisment columns:
designed as humans or as a tree so enforce branding, like the Stanford tree. The focus here is on identifcation. it represents the creativity of the people here and the spirit of the university in a creative way.
Or, people find the advertisment columns not as “boring news” rather as a funny gimic that can make their day as one tester said. This graps attention in a positive way. Therefore, it is more likely that people will have a closer look on the information interact and actually read what is on the column.
-The advertisment columns look silly, funny, have smiley or emojis
→passengers can identify themselves with it
Note:
MVP: the smallest thing that you can build that delivers customer value
- MVP+: A product that delivers on the promise functionally plus impresses human emotions.