Who Did You Interview?
- Moira Zbella, Scope 3 Program Manager at Stanford
Demographics That Might Provide Helpful Context for Their Responses
- 10 year Stanford Sustainability veteran
- Stanford undergrad, Berkeley MBA
- Demographic 3
Key Findings from the Interview
- Scope 3
- Mitigation comes/happens at individual levels
- Not a lot University can do centrally
- Program created in 2021, with baseline in 019
- Biggest challenge: lack of standardized protocols and reporting; for Scope 3, very general, little calculation guidance
- Focus on 8 areas with Purchasing and Travel as biggest categories
- Strategies for mitigation: supplier and vendor engagement
- Industry alignment
- IT Industry: leaders like Apple, Google, Microsoft all have strong POVs
- Food and others: not as far along: “What would Stanford like us to do?”
- Who cares about it?
- Business Affairs: CFO is sponsor/champion of Scope 3 initiative
- Office of Sustainability within LBRE owns Climate Action Plan
- bring stakeholders together
- 2050 goals
- Established right goals and initiatives
- What’s hard:
- Influencing people
- Needs to be EASY - 10 seconds to absorb, 3 lines
- “needs to be like a tweet”
- Very decentralized decisions (e.g. purchasing)
- Labs and Research community: 45% of purchasing emissions, but are tied to Stanford’s MISSION so not easily influenced/changed by such mandates
- Labs claim not enough alternatives to materials
- IT/data storage etc. better managed
- ASK
- How to influence behavior change?
- How to motivate to take action?
- Purchase and Travel focus
- SIMPLE, ACTIONABLE MESSAGES