Design Project 1 | Composite Character Profiles

Composite Character Profiles

Durable David

• Prioritises quality over quantity
• Seldom purchaser, will purchase high quality clothing every few months
• Pays attention to the quality of fabrics and if the clothing piece will outlive trends
• Invests in a lot of basics and closet essentials
• Has a general awareness of sustainability and takes some sustainable actions
• Information valued regarding sustainable clothing
• Durability - how long will this piece of clothing last?
• Comfort - how does the clothing fit on a regular basis? Is there an inner lining or a method used to avoid itchiness or general discomfort in the clothing?
• Materials used - are higher quality fabrics used? Will the materials fade after a number of washes or lead to holes forming?
• Ethical labor practices - is there transparency in how workers are treated and paid when making clothing pieces?

Broke Betty

• Has a general awareness of sustainability but cost affects their purchasing decision
• Opt for more affordable pieces to wear
• Quantity over quality
• Will still explore thrift shops to find more unique and pieces that are low priced but also promote a circular economy
• Aims to work towards making more conscious consumer purchasing decisions
• If two of the same option (same price, same clothing piece, same comfort and quality), would purchase the more sustainable one
• Information valued regarding sustainable clothing
• Pricing - how affordable is this piece of clothing for my current budget? Is there a cheaper option available or certain sales on at the moment?
• What might the cost to make vs price difference be? Would it be more valuable to opt for higher quality clothing based on the difference?
• Materials used - Will the materials fade after a number of washes or lead to holes forming? Is the price justifiable for the kind of fabric used in this piece of clothing?
• Ethical labor practices - is there transparency in how workers are treated and paid when making clothing pieces?

Unconcerned Ursula

• Does not see sustainability as priority when purchasing clothing
• Pricing is main priority when choosing a piece of clothing
• Opt for affordable, trendier pieces to wear
• Quantity over quality
• Will opt for online shopping platforms (e.g. Shein and Temu) due to their affordable pricing for clothing
• Generally influenced by social media influencers, idols and celebrities to buy a clothing piece
• Hyper-aware of the social standards that come with how you dress, constant pressure to always be wearing the cutest and trendiest outfits - prevalent in college settings
• Do not believe that their purchasing decisions have any impact on their individual self and therefore do not need to be prioritised
• Information valued regarding sustainable clothing
• Pricing - how affordable is this piece of clothing compared to how trendy it is? Could I buy this on Shein for cheaper?
• Nil - would not seek this information when purchasing clothing
• Area of opportunity: building more awareness and educating on ethical labor practices and materials used
• If educated on the distinctly less durable nature of polyester and cheaper fabrics, would this influence a more conscious purchase?