- Will choose any sustainable option if available
- Well off financially*
- Has many sustainably designed products in his home already*
- Grandkids to preserve the world for
- Interested only in personal finance/effects.
- Won't go out of his way to buy sustainable energy unless it is beneficial to him personally.
- Wealthy CEO of (company)*
- Uninterested, yet open to green energy
- Will do the obvious minimums, nothing crazy expensive
- Recycles, but only sometimes
Minimum Wage Miranda
- Wants to help the planet, but conveniently
- Doesn't have the time & money to commit to it
- Loves nature, hates heat waves