Point of View Statements - Tips

One of the most essential parts of the defining stage in Design Thinking is developing your point of view statement -- your framing of a design challenge into an actionable problem statement that will help launch your idea generation.  It's your opportunity (and responsibility) to clearly articulate the design challenge that you've chose to take on.

The general form of a POV statement is:


Using this format will help you make sure that you clearly specify:

  • the intended users that you're designing for
  • their specific need that you've adopted as you challenge
  • why this need motivates you to want to tackle this problem

Your POV statements should be actionable, potentially generative and intriguing problem statements that create excitement and inspire you to develop solutions.

Here are some tips for creating POV statements from the d.School Bootcamp Bootleg: