Apple Watch

Brief Analysis of the Product

• A smartwatch produced by Apple, a connected device that promotes high technology solutions, modern design, wellness and functionality.
• The main selling point is that it is a complement product to Apple's iPhone that makes life easier, better, healthier, and offers customization. Therefore, promotes behavior and identity construction of tech-forward individuals that are sporty and active.
• Made out of materials of aluminium and stainless steel, includes a Retina display and advance sensors.

Key Features that Promote Sustainability

• ''The future of health is on your wrist'' promotes outdoor activities.
• Switch band rather than buying new clock, allowing for individualization and adaption after lifestyle (run, swim, going out etc) without the need to buy a new watch.
• Promotes recycling when switching to a new model.

Features that Reduce Sustainability

• The production of the product is managed through an extensive supply chain. The parts of the product are produced in different factories around the world, and then ultimately assembled.
• Limited time of use/durability.
• Energy consuming to produce.