Jun 23, 2021 3:01 AM
Rahmani Romo Nitiyudo
Brief Analysis of the Product
- Toothpaste is made of chemicals like fluoride, sorbitol, glycerine, abrasives and SLS while the toothpaste packaging is made from sheets of plastic laminate compressed around a layer of aluminium.
- Toothpaste can be seen as a necessity since humans need to maintain their dental health by brushing their teeth at least twice a day (morning and night).
- Since it is a necessity, the demand for toothpaste is constantly growing where it reached a global market size of USD 17.75 billion in 2019. So toothpastes are readily available at every convenient store, drug stores, supermarket and online platforms.
Key Features that Promote Sustainability
- For toothpaste to become more sustainable, they need to have plastic-free packaging without harmful chemicals such as SLS and triclosan.
- Small indie brands and international brands such as Lush know the harmful environmental effects of toothpaste and are beginning to produce and market more eco-friendly toothpaste alternatives.
- Zero waste toothpaste such as chewable or powder toothpaste reduces the use of plastic and aluminium that are harmful to the environment.
Features that Reduce Sustainability
- The plastics in the packaging are not biodegradable and take 700 years to decompose.
- Due to increased consumption and demand, humans dispose 1 billion plastic toothpastes every year in landfills.
- Chemicals like sodium pyrophosphate in toothpastes are problematic as they leak into rivers, seas, oceans and lakes causing water pollution like excessive algal growth.