Property 1
Jun 23, 2021 3:01 AM
Submitted By
Rahmani Romo Nitiyudo
Property 2
Property 3

Brief Analysis of the Product

  • Toothpaste is made of chemicals like fluoride, sorbitol, glycerine, abrasives and SLS while the toothpaste packaging is made from sheets of plastic laminate compressed around a layer of aluminium.
  • Toothpaste can be seen as a necessity since humans need to maintain their dental health by brushing their teeth at least twice a day (morning and night).
  • Since it is a necessity, the demand for toothpaste is constantly growing where it reached a global market size of USD 17.75 billion in 2019. So toothpastes are readily available at every convenient store, drug stores, supermarket and online platforms.

Key Features that Promote Sustainability

  • For toothpaste to become more sustainable, they need to have plastic-free packaging without harmful chemicals such as SLS and triclosan.
  • Small indie brands and international brands such as Lush know the harmful environmental effects of toothpaste and are beginning to produce and market more eco-friendly toothpaste alternatives.
  • Zero waste toothpaste such as chewable or powder toothpaste reduces the use of plastic and aluminium that are harmful to the environment.

Features that Reduce Sustainability

  • The plastics in the packaging are not biodegradable and take 700 years to decompose.
  • Due to increased consumption and demand, humans dispose 1 billion plastic toothpastes every year in landfills.
  • Chemicals like sodium pyrophosphate in toothpastes are problematic as they leak into rivers, seas, oceans and lakes causing water pollution like excessive algal growth.