Interviewing - Tips

Interviewing users can be tricky!

  • You need to prepare and have a plan in mind -- what do you want to know?
  • But you also want to allow room for spontaneous conversations that might lead to unexpected insights...

Some useful techniques include:

  • Ask "why"
  • Say "tell me about the last time you..."
  • Encourage stories
  • Look for inconsistencies
  • Don't be afraid of silence
  • Don't suggest answers -- don't lead the witness!
  • Ask questions neutrally:
    • What do you think about..."
    • Not, don't you think this is great !?!
  • Don't ask "Yes/No" questions -- try to evoke a story

Check out these tips for interviewing users from the d.School Bootcamp Bootleg: