Interview 3

Who Did You Interview?

  • Mother

Demographics That Might Provide Helpful Context for Their Responses

  • Owns a business
  • Lives in the city

Key Findings from the Interview

  • Likes to use services to save time and effort
  • Prefers using services that take out the guesswork in planning and give proactive prompts
  • Is willing to pay a little extra if the app/service uses sustainable business methods
  • Conscious about the brand image