Sally
- Female
- 39 years old
- Single mother
- 5 kids (ranging from ages 5 to 14)
- Owns a healthy popcorn online shop
- Frequently goes shopping to buy clothes for her growing kids
- Has to resort to cheaper, fast-fashion clothing because she can't afford more sustainable, long-lasting clothing
Michael
- Male
- 16 years old
- Is part of his high school's cross country team
- Buys a lot of running shoes (sneakers) since they wear out very quickly as he uses them for running
- Buys a lot of single-use, plastic, and disposable water bottles to cross country practice
Henry
- Male
- 54 years old
- Single father
- 2 children
- He tends to overcook for his children, leading to a lot of unused ingredients and leftover food
- Doesn't know what to do with food scraps and simply throws them away
- Wants to cook easier, healthier, and tastier food for his kids
Bethany
- Female
- 25 years old
- Uses a lot of cosmetics in her daily life
- Interested in sustainability and reducing her plastic waste but there's not a lot of options available to her
- Hard to find products made for her specific needs and wishes there were more choices for her