College Connor

• 22 years old
• Lives in the city
• Dorms
• College student
• Parties
• Doesn't have a library card, but would be willing to get one

Would be a hard marketing sell, but the college demographic is perfect for libraries.

Settled/Sustainable Sally

• 45 years old
• Has a wife and two children
• Reads a lot
• Lives in a suburban home
• Works a 9-5 job (money conscious)
• Frequents libraries
• Is concerned for the environment

Might like the sustainability aspect of ipad library?

Old Marguerite

• 68 years old
• Has poor vision (reading glasses)
• Home is very loud/crowded
• Able to move unaided

Could use a quiet reading place, and ipads allow for easy text size adjustment for poor eyes.

Keen Kirito (Added)

• 30 years old
• Lives with his parents
• Does not get out of the house much but would like to
• Does not like open, sunny places
• Works a part-time job
• Loves coffee