Composite Character Profiles

College Connor

  • 22 years old
  • Lives in the city
  • Dorms
  • College student
  • Parties
  • Doesn't have a library card, but would be willing to get one

Would be a hard marketing sell, but the college demographic is perfect for libraries.

Settled/Sustainable Sally

  • 45 years old
  • Has a wife and two children
  • Reads a lot
  • Lives in a suburban home
  • Works a 9-5 job (money conscious)
  • Frequents libraries
  • Is concerned for the environment

Might like the sustainability aspect of ipad library?

Old Marguerite

  • 68 years old
  • Has poor vision (reading glasses)
  • Home is very loud/crowded
  • Able to move unaided

Could use a quiet reading place, and ipads allow for easy text size adjustment for poor eyes.

Keen Kirito (Added)

  • 30 years old
  • Lives with his parents
  • Does not get out of the house much but would like to
  • Does not like open, sunny places
  • Works a part-time job
  • Loves coffee