What product features will be most helpful to get feedback on?
- Two methods of recharging (Solar, Motion), plus additional power set of charging case
- Multiple forms of charging ports (USB-A, USB-C, etc)
- Feedback regarding on how they review the design, if they like the gamification element.
- Convenience (Ability to Remember to charge it and bring it places, switching modes of charging everyday objects)
- Usability (how easy it is to use and understand)
- Easily understood or requires user manual
What is the best way for us to get useful feedback for each of these features? What does a useful feedback look like?
- Start with general thoughts: What changes would you make to your personal power bank? How are these changes provided to you with our product? What changes to your behavior would be needed for you to live a more sustainable lifestyle? Does this product help with this? Do you feel you can trust this product and its technology?
- If these questions don't provide useful answers, start asking more specific questions. Do you feel that the charging time is manageable for your busy life? Do you feel like there are enough ports or other forms of access to the power stored in this bank? etc etc, based on what we feel is missing from their assessments of our product.
- It would be helpful to get feedback on how consumers may view the product and its design, if the gamification element with different smileys in colors in terms of ''reward'' is appealing
- Knowing how the consumer might view the interactive element, or if they would prefer a more clean look. As well if the personalization feature is evident enough.
- Ask the person about their daily lives and how this product would fit in. Ask them to imagine and describe what a normal day in their lives would look like if they owned this product and how it differs from their normal life.
- Again, ask specific questions if we are not getting feedback on the features we want to hear about. "How does the portable nature of this product impact your life?" "Could you be able to trust this product as a last resort if you quickly need a charge on an important device?"
- Show don't tell. We will tell the user the function of our product (solar-charge power bank), but not how to use it. We will put the product in the user's hands and ask them to use the product and observe 1) what did they do first 2) did they press any buttons or keys 3) was it easy to use or were they frustrated.
- Ask the user "what do you think you are going to do with this product first", "what will you do next after..." And "what do you think will happen when you do that?"
Good feedback will generally come in the form of long-form response, or answers to questions that we pose, and that lead to further discussion. We generally would like to avoid one-word answers and potential improvements to the product would also be recommended. Focus on incorporating the empathizing phase, and allow the testers to tell stories.