Surfer Sam needs to feel cool amongst his friends whilst being water-wise because he'd rather be in the popular group at school than be sustainable.
Ideate to come up with questions that might seed your team's creative thinking about divergent strategies for meeting this need. The point here is to get you thinking about the widest range of potential strategies before converging on a specific strategy and exploring it in detail. Check out these Tips for examples to help you get started.
To address this need:
- How might we... make water sustainability cool?
- How might we... make water sustainability easy to achieve for young people?
- How might we... find a way to be engaging for multiple audiences?
- How might we... encourage people to help their friends/family be sustainable/water conscious?
- How might we... inform young people about the importance of water sustainability?
- How might we...