Goal is to only rep and endorse in clothing made by companies that use minimal waste and use ethical labor.
High School Trendy Trisha
Young girl (17 y.o.)
Student in high school = minor, dependent on family, not a ton of power in regard to issues with waste and water but very passionate about it
SUPER into trends, always wants to fit into trends and wear clothing everyone else has- AKA she buys fast fashion
Her family is a bit poor
Wants to continue to be trendy and wear good clothes without relying on fast fashion
Factory Workers
Low income and often exposed to bad conditions because of their jobs as factory workers
Limited access to water— at most bottled water at gas stations or public water drinking fountains
Hard to keep hygiene up— limited access to showers due to payment bills and etc.
Value water and try their best to conserve as much as they can
Earn little money for long hours
Clothing Company CEO Carlie
CEO of huge clothing company
Always searching for ways to improve her company's image and attract more customers; mainly focused on her company—> wants it to be more sustainable to widen her audience
LOVES shopping and money
Very competitive in nature— wants to be greener and trendier than her competitors