What product features will be most helpful to get feedback on?
Toxicity and impact on surrounding people/environment — core of our design idea, so if the dye is toxic and harmful then we will have to refine our whole idea
Effectiveness compared to other dyes/functionality — and how we plan to use this feedback
Affordability — and how we plan to use this feedback
Usability/convenience — and how we plan to use this feedback
Testing Strategy
What is the best way for us to get useful feedback for each of these features?
What does a useful feedback look like?
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Feature 1: Is the dye toxic? — Making sure the dye is non-toxic and does not harm humans or the environment forms the basis of the sustainable aspect of our product (key idea behind our design)
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Feature 2: Is it as vibrant as traditional dyeing techniques?— Making sure the dye works effectively is super important to the marketability of the product, and will make sure that it will actually make an impact and that lots of people will use it. If we find out it doesn't work, we will definitely have to find another way to allow the dye to actually work.
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Feature 3: Is it made out of excessively expensive materials/is it cheap?— We could try to find more readily available materials for the color, but this shouldn't be too much of a problem given the nature of the product.
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Feature 4: Is it harder to use/does it require more human labor? — If it's harder to use and requires more human labor, it will not be able to create an impact and have many users, so ensuring that it is somewhat easy to use is super important to its success and effectiveness.