Chad

• Does not comprehend a need for sustainable products
• "If I can play sports right now, who cares what happens 50 years from now?"
• 22 year old male

Karen

• Mom of three
• "soccer mom" who is always searching for convenience in her hectic everyday life
• Always chooses the cheapest option even if it means sacrificing quality

Hailey

• 10 year old girl
• Learned about sustainability in school and was inspired to make change
• Plays volleyball and encourages her teammates to reuse, reduce, and recycle

Kyle

• 12 year old boy
• Extremely invested in Basketball and Football, diehard sixers fan
• Doesn't really understand what sustainability means, but his mom told him to reuse his water bottle multiple times and he is running with that