Composite Character Profiles


  • Does not comprehend a need for sustainable products
  • "If I can play sports right now, who cares what happens 50 years from now?"
  • 22 year old male


  • Mom of three
  • "soccer mom" who is always searching for convenience in her hectic everyday life
  • Always chooses the cheapest option even if it means sacrificing quality


  • 10 year old girl
  • Learned about sustainability in school and was inspired to make change
  • Plays volleyball and encourages her teammates to reuse, reduce, and recycle


  • 12 year old boy
  • Extremely invested in Basketball and Football, diehard sixers fan
  • Doesn't really understand what sustainability means, but his mom told him to reuse his water bottle multiple times and he is running with that