Point of View Statement
[Karen] needs [a product that is somewhat sustainable yet readily available at a reasonable price point] because [she wants to appear "green" to all the other parents without actually sacrificing any extra money or time]
(Character: Karen, User Need: A cheap yet sustainable product, Reward: Social Approval)
Minimum Viable Product
Our Product is a bamboo-organic cotton blend material that can replace nylon versions of basketball hoops, volleyball nets, and soccer goals.
Essential features:
- Seek to Replace a resource that is Environmentally taxing
- Provide similar Strength and Durability to the product we replace
- Will be biodegradable unlike common sports items like tennis balls, baseballs, basketball nets,
- Will not alter the game in any significant way making it easier to adopt
- With no negative impact on gameplay, product will appear attractive to the average athlete while also satisfying sustainability-motivated consumers