Traditional Tracy

• Retired woman with a large family
• Appreciates more traditional architecture
• Does not want to spend money on sustainability, as it is "not her problem"
• Would like to save money and maintain her house's comfort and aesthetics

Sustainable Sara

• College student
• Wants sustainable changes to her living space so she can reduce her carbon footprint and save money.
• Does not have too much money or space, lives in an apartment.
• Wants convertible spaces where she can work, hang out with friends, and relax.

Often-Overheating Ollie

• Lives in a desert home where the outdoors are always hot
• Works all day and just wants to come home to a cool house
• Prioritizes being cool and having a spacious, well lit, organized home.
• Likes modernist architecture
• Has to spend a ton of money on AC and would like a cheaper and more sustainable option
• Will make sacrifices to help the environment and his own efficiency by changing his home's design

Architect-Adjacent Andrea

• Grew up watching house-remodeling TV shows
• Passionate about adding weird and innovative aspects to her desert home to help it be as efficient as possible
• Has the means to make changes that she wants while matching her personal style
• Wants to impress her friends and family with a beautiful house