Testing Priorities
What product features will be most helpful to get feedback on?
- Product Feature 1 — If they like the tabs by themselves or tabs in the bottles more?
- Product Feature 2 — packaging.
- Product Feature 3 — Individually packaged tabs or loose in a larger container?
- Product Feature 4 — sustainable ingredients
- Product Feature 5 — Shampoo and conditioner packaged together or separately?
Testing Strategy
What is the best way for us to get useful feedback for each of these features? What does a useful feedback look like?
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