Who Did You Interview?
Demographics That Might Provide Helpful Context for Their Responses
- For example
- Older, Gen X
- Japanese, grew up in Osaka, Japan
- Grew up in the big city, now lives in the suburbs
Key Findings from the Interview
- When it comes to sustainability
- What do they care most about?
- What are they doing now?
- What would they like to be able to do?
- Any reservations / concerns about sustainability?
She cares most about the sustainability of the seafood and how global warming and environmental changes are impacting that. Growing up, she worked inter uncle's fishcake factory so she has seen the change in the fish population over time as certain species like Cod, have gotten rare when they used to common place. As seafood is something she grew up with, she is concerned on how global warming and pollution is affecting them.
Right now, she is to be considerate of how she uses resources and has changed which items she buys, like her tuna because certain brands are more sustainable.
She would like to see a change in the fish population and a recovery in the sea.
She has some concerns about howitzer people's attitudes and hopes that over time more people will take it seriously.