Interview 4 (Nicole)

Who Did You Interview?

  • Mother

Demographics That Might Provide Helpful Context for Their Responses

  • In her 60s (Baby Boomer generation)
  • Was a school teacher, ESOL, elementary, and middle school
  • Demographic 3

Key Findings from the Interview

  • Uses many food ordering apps because of their convenience and the benefits, such as discounts, buy x get y free, discounts, etc.
  • Uses Amazon and the Wal-Mart website to buy and order products, saves time of having to go to the store, uses these but still likes to go inside stores
  • Finding 3