Our Strongest Point of View Statement That We'll Use for Ideating

This is the POV statement that our team feels will provide the best point of departure for ideating about the features of a potential service or app.

Point of View Statement

[Who] needs [What] because [Reason / Surprising Insight]

Samuel, a motivated environmentalist with a time-consuming job, needs a way to buy/replace his hygienic products because he wants to have quality products without taking too much time out of his day while supporting sustainability.