This is the POV statement that our team feels will provide the best point of departure for ideating about the features of a potential service or app.

Point of View Statement

[Who] needs [What] because [Reason / Surprising Insight]

Samuel, a motivated environmentalist with a time-consuming job, needs a way to buy/replace his hygienic products because he wants to have quality products without taking too much time out of his day while supporting sustainability.