Our Strongest Point of View Statement That We'll Use for Ideating

This is the POV statement that our team feels will provide the best point of departure for ideating about the design features of a potential space, place, or building feature.

Point of View Statement

[Who] needs [What] because [Reason / Surprising Insight]

Bob, a successful landlord of a large building in the city, needs a way to modify his building to reduce the energy used because it is really expensive to run the building.