Selfless Emily

• Mother of two children
• Children are preparing to go to kindergarten
• Spend a lot of time taking care of her children
• Enjoys subscriptions like Netflix
• watch Netflix when she is free (not taking care of her children)
• Lots of trash created by her family
• Character created by Rick

Concerned Carrie

• Is worried about the environment and prefers sustainable choices in her daily life
• Does not trust the current process of waste disposal, does not believe that her waste gets recycled properly
• Is improperly informed about what happens to her trash after it is picked up by garbage trucks and sent to recycling units
• Would prefer to partake in a system that is as transparent as possible

Activist Alex

• very vocal about their concern for the environment
• moderate income, enough excess to be comfortable
• lives with 2 roommates in an apartment, all together they make a lot of waste
• none of them really know what to do with their waste, and find recycling difficult to remember
• Alex is on the busier side, so would prefer something as convenient as possible