[Joe] needs [a simple to use service that improves the dining experience] because [he is not well-versed in technology yet wants to continue to grow his restaurant and provide a better experience]

[Aang] need [a service that makes it easier for him to help others be sustainable] because [he created an environmental club and wants to make a difference in his community]

[Generous Jean] needs [to be more efficient with purchasing food and have less wasted food] because [she wants to help her charity by being more conscious of costs since the price of food is rising making it harder to provide as many meals as before]