Busy Brenda
- Mother of 4 children
- PTA mom
- Computer Analyst
- Busy lifestyle, and doesn't get much free time
- Has a huge mini van, and spends too much money on gasoline
- Wants to feed her family fresh and organic food but it's far and inaccessible to her, resulting in her using wholesale and mainstream brands (eg. Walmart)
Healthy Hailey
- Health/Nutrition & Lifestyle Vlogger on YouTube
- Junior in College- Financially limited
- Part-time job at a sports goods store
- Very conscious about diet and only eats organic
- Has to drive about 20 mins twice a week to get fresh goods from a farmers market
- Notices her rising bills because of pricy fresh produce
Social Simon and Sarah
- 25 years and 27 years, married
- Love hosting parties and always strive to meet new people
- In trading club in the neighborhood where they can trade any items they have
- Don't really care what kind of grocery they eat. Usually visit Costco, Walmart, and Target
Volunteer Vincent
- 65 years old— senior
- Loves to help out the environment and volunteers for trash pickup, and gardening projects
- Likes to be involved in the neighborhood, socially and environmentally
- Due to his age, he struggles with lots of movement and gets tired
- Loves to garden