Has a huge mini van, and spends too much money on gasoline
Wants to feed her family fresh and organic food but it's far and inaccessible to her, resulting in her using wholesale and mainstream brands (eg. Walmart)
Healthy Hailey
Health/Nutrition & Lifestyle Vlogger on YouTube
Junior in College- Financially limited
Part-time job at a sports goods store
Very conscious about diet and only eats organic
Has to drive about 20 mins twice a week to get fresh goods from a farmers market
Notices her rising bills because of pricy fresh produce
Social Simon and Sarah
25 years and 27 years, married
Love hosting parties and always strive to meet new people
In trading club in the neighborhood where they can trade any items they have
Don't really care what kind of grocery they eat. Usually visit Costco, Walmart, and Target
Volunteer Vincent
65 years old— senior
Loves to help out the environment and volunteers for trash pickup, and gardening projects
Likes to be involved in the neighborhood, socially and environmentally
Due to his age, he struggles with lots of movement and gets tired