Our Strongest Point of View Statement That We'll Use for Ideating

This is the POV statement that our team feels will provide the best point of departure for ideating about the design features of a potential space, place, or building feature.

Point of View Statement

[Busy Brenda] needs [A convenient way to get a bulk of organic and fresh grocery] because [She has a busy lifestyle and a big family, but wants to feed her kids the healthiest options]