Who Did You Interview?
Demographics That Might Provide Helpful Context for Their Responses
- 68 years old, lives in Denver, CO
- Lives comfortably and is able to buy some services if needed.
- Retired with two adult children.
Key Findings from the Interview
- She prefers to cook at home as opposed to ordering from grubhub or other services because she feels as if that is truly the healthiest and most sustainable option.
- She likes an upfront payment receptacle because she feels as though many subscription offers try to fool consumers. She likes the way that Netflix and Amazon prime are set up in this regard.
- She would like a subscription that delivers healthy food in sustainable packaging somehow.
- She would also like a subscription that delivers toiletries like toothpaste, deodorant, shampoo, face wash, and more once a month in sustainable packaging (no plastic).