Who Did You Interview?

  • Priti (friend)

Demographics That Might Provide Helpful Context for Their Responses

  • Leader/ founder/ CEO, woman
  • In the sustainability and product design sector
  • Entrepreneur

Key Findings from the Interview

  • I didn’t get much from Priti that challenged my idea. She seemed quite preocupied with her world to give valuable input. She liked the idea, agreed that it’s beneficial, and validated that it’s monetize-able
  • She opined that this leaves the ‘driving less’ decision to the user, versus using policy and incentives to force lesser driving (higher taxes, higher gas prices, higher priced electricity, awareness programs etc).