Who Did You Interview?
- Anica
Demographics That Might Provide Helpful Context for Their Responses
- Teen
- From Pennsylvania
- Upper middle-upper class
Key Findings from the Interview
- Clothes shopping is therapeutic
- In person → tries things on, shopping experience
- Doesn’t buy from shein but doesn’t have excessive effort to sustainability
- Thinks “will I wear this in the future”
- Would not buy the more expensive option
- Likes rewards, depending on the rewards would buy the sustainable option
- Likes thrifting → hit or miss but always feels good about herself after
- Likes that you can find good things for cheap
- Friends were talking about fashion waste so she read a few articles about fashion waste