Who Did You Interview?
- Dad
Demographics That Might Provide Helpful Context for Their Responses
- 47 Year old Male
- Currently in California, Used to live in New York and Chicago
- Family was in the garment industry
Key Findings from the Interview
- For shopping → always Knows what he wants → efficient shopping trip
- Online → saves time, knows sizes
- Does not think about sustainability for clothes shopping
- Would not buy a more expensive sustainable option
- If the rewards is worth it, then yes
- Thrifting → does not do it
- Not worth time and effort, bad connotation
- Has heard about fashion waste a lot
- Reads a lot
- Family used to own a garment factory