Design Project 1 | Composite Character Profiles

Composite Character Profiles

Owan - Open consumer

• 20 years old
• Student who likes chewing gums for relaxing and relieving stress, and also for curing diseases (i.e. for diabetes)
• Good cure and health of his teeth
• Balance diet of sugar, carbs, and proteins
• Moderate consumption of sugary foods
• Moderate propension of spending money in chewing gums

Ethan - Consumer enjoying

• 20 years old
• Student who is very open to chewing gums without sugar
• Good cure of his teeth and good propension to buy products for relieving stress and having better concentration (i.e. for studying)
• Balance diet of sugar,carbs, and proteins
• Moderate consumption of sugary foods
• High propension of spending money chewing gums

Charlotte - Closed consumer

• 20 years old
• Student who is not open to chew gums due to her perfect teeth’s health
• Good cure of his teeth and and determined not to chose the product whenever is not useful
• Balance diet of sugar, carbs, and proteins
• Moderate consumption of sugary foods
• Low propension of spending money in chewing gums

Darby - Doubting consumer

• 22 years old
• Student who is open to try the product but prefer to verify his ingredients and components before using it
• Good cure of his teeth and determined not to chose the product whenever is not useful and interesting as he thinks it should be
• Balance diet of sugar, carbs, and proteins
• Moderate consumption of sugary foods
• Moderate propension of spending money in chewing gums